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• 100% combed ring yarn cotton

• 16.63 oz/yd2 (530 gr/m2) super heavyweight

• Fabric dyed and enzyme washed for a no-shrink fit

• Oversized fit (think half size bigger than pure size)

• Unisex

• Made in Istanbul



‘Even in paradise, there is Death’.



Less is more with this classic black hoodie. A stark, simple design with a stark, simple message: death is inevitable. Better start to live.



Soft. Smooth. Strong. Warm. Robust. It’s a sharp ‘Memento Mori’, a dig in the ribs from the grim reaper pointing at the certainty of our demise, and for exactly that reason, it’s a celebration of life. This positive call to action demands that we find something to die for, repeating again and again ‘don’t be afraid of death. Be afraid of never having lived’. It’s a hoodie for the brave who would rather die a meaningful death than live a meaningless life. It’s a rock’n’roll dream screaming quietly constantly: ‘be here now! Live immediately!’




• Simple.

• Honest.

• True.

• You can run but you can not hide.